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Academic Research :

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Session:

  • 1. Multi-Channel Marketing
  • Session Chair: Prof. Alice Li, Ohio State University

  • 2. Big Data Marketing
  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

  • 3. Entertainment Marketing
  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia; Prof. Qi Sun, Shang University of Finance and Economics; Prof. Fang Wu, Shanghai University of Finance and Economics

  • 4. Marketing of Financial Services
  • Session Chair: Prof. Jian Ni, John Hopkins University; Prof. Weining Bao, University of Technology in Sydney

  • 5. Product Management and Innovation
  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

  • 6. Sharing Economy
  • Session Chairs: Prof. Baojun Jiang, Washington University in St. Louis; Prof. Lin Tian, Fudan University

  • 7. Cause Marketing
  • Session Chairs: Prof. Rudy Lee, Florida State University;Prof. Qimei Chen, University of Hawaii at Manoa

  • 8. Healthcare Marketing
  • Session Chairs: Prof. Qiang Liu, Purdue University; Prof. Andrew Ching, John Hopkins University; Prof. Weiping Yu, Sichuan University

  • 9. Luxury Marketing
  • Session Chairs: Prof. Qing Wang, University of Warwick; Prof. Weiling Ye,Shanghai University of Finance and Economics; Prof. Liangyan Wang,Shanghai Jiaotong University

  • 10. Entrepreneurship and Marketing
  • Session Chairs: Prof. Xinchun Wang, West Virginia University

  • 11. OM/Marketing Interface
  • Session Chairs: Prof. Meng Li, Rutgers University; Prof. Ping He,South China University of Technology;Prof. Yuanguang Zhong,South China University of Technology

  • 12. Digital Platform and Marketing
  • Session Chairs: Prof. Junhong Chu, National University of Singapore; Prof. Xu Zhang,London Business School

  • 13. Marketing Analytics Models and Applications
  • Session Chairs: Prof. Hai Che, University of California, Riverside;Prof. Ye Hu,University of Houston

  • 14. New Retail
  • Session Chairs: Prof. Jia Li, Wake Forest University

  • 15. International Marketing
  • Session Chairs: Prof. Shaoming Zou, University of Missouri at Columbia; Prof. Qin Sun,California State University; Prof. Peng Cui, West Virginia University

  • 16. Consumer Behavior
  • Session Chairs: Prof. Jing Wang, University of Iowa

  • 17. Brand Management
  • Session Chairs: Prof. Yajing Wang,University of Maryland;Prof. Jiaxun He,East China Normal University

  • 18. AI and Consumer Decision Making
  • Session Chairs: Prof. Meng Zhu,John Hopkins University; Prof. Ke Zhang, Shanghai University

  • 19. Machine Learning
  • Session Chairs: Prof. Xiao Liu,New York University

  • 20. Behavior Modeling
  • Session Chairs: Prof. Haitao Cui,University of Minnesota

  • 21. Mobile and Social Media Marketing
  • Session Chairs: Prof. Liye Ma,University of Maryland

  • 22. Marketing/IS Interface
  • Session Chairs: Prof. Jianqing Chen,University of Texas at Dallas;Prof. Chuang Wang,South China University of Technology

  • 23. Statistics and Marketing
  • Session Chairs: Prof. Qing Liu,University of Wisconsin-Madison; Prof. Lizhong Ren,National Taiwan University

  • 24. Pricing
  • Session Chairs: Prof. Haipeng Chen,University of Kentucky; Prof. Yan Liu,Texas A&M University

  • 25. Analytical Modeling in Marketing
  • Session Chairs: Prof. Te Ke, Massachusetts Institute of Technology; Prof. Song Lin, The Hong Kong University of Science and Technology

  • 26. Advertising and Technology
  • Session Chairs: Prof. Yi Zhu,University of Minnesota; Prof. Zibin Xu,Shanghai Jiaotong University

  • 27. Consumer Information Processing and Decision Making
  • Session Chairs: Prof. Jing Xu,University of Minnesota

  • 28. Marketplace Morality
  • Session Chairs: Prof. Ping Dong,Northwestern University

  • 29. Marketing Research
  • Session Chairs: Prof. Yuxing Du,University of Houston

  • 30. Marketing Communications
  • Session Chairs: Prof. Xiaoyan Deng,Ohio State University

  • 31. Dynamic Modeling
  • Session Chairs: Prof. Yi Zhao,Georgia State University; Prof. Hongju Liu,Peking University

  • 32. Promotion
  • Session Chairs: Prof. Yongdong Liu,University College London

  • 33. Nudge and Behavioral Economics
  • Session Chairs: Prof. Min Zhao,Boston College

  • 34. Marketing/Finance Interface
  • Session Chairs: Prof. Guiyang Xiong,Syracuse University

  • 35. Marketing in the Social World
  • Session Chairs: Prof. Yanping Tu,University of Florida

  • 36. Supply Chain Management
  • Session Chairs: Prof. Xiuli He,University of North Carolina, Charlotte

  • 37. Consumer Creativity and Innovation
  • Session Chairs: Prof. Lidan Xu,Oklahoma State University; Prof. Ravi Mehta, University of Illinois at Urbana-Champaign; Prof. Rui Zhu,CKGSB

  • 38. Agricultural Marketing
  • Session Chairs: Prof. Ming Chen,South China University of Technology;Prof. Yinjie Xiong,Huazhong Agricultural University