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Academic Research :

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Session:

  • 1. Multi-Channel Marketing
  • Session Chair: Prof. Alice Li, Ohio State University

  • 2. Big Data Marketing
  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

  • 3. Entertainment Marketing
  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia; Prof. Qi Sun, Shang University of Finance and Economics; Prof. Fang Wu, Shanghai University of Finance and Economics

  • 4. Marketing of Financial Services
  • Session Chair: Prof. Jian Ni, Johns Hopkins University; Prof. Weining Bao, University of Technology in Sydney

  • 5. Product Management and Innovation
  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

  • 6. Sharing Economy
  • Session Chairs: Prof. Baojun Jiang, Washington University in St. Louis; Prof. Lin Tian, Fudan University

  • 7. Cause Marketing
  • Session Chairs: Prof. Ruby Lee, Florida State University;Prof. Qimei Chen, University of Hawaii at Manoa

  • 8. Healthcare Marketing
  • Session Chairs: Prof. Qiang Liu, Purdue University; Prof. Andrew Ching, Johns Hopkins University; Prof. Weiping Yu, Sichuan University

  • 9. Luxury Marketing
  • Session Chairs: Prof. Qing Wang, University of Warwick; Prof. Weiling Ye,Shanghai University of Finance and Economics; Prof. Liangyan Wang,Shanghai Jiaotong University

  • 10. Entrepreneurship and Marketing
  • Session Chairs: Prof. Xinchun Wang, West Virginia University; Prof. Xiaoyu Yu,Shanghai University

  • 11. OM/Marketing Interface
  • Session Chairs: Prof. Meng Li, Rutgers University; Prof. Ping He,South China University of Technology;Prof. Yuanguang Zhong,South China University of Technology

  • 12. Digital Platform and Marketing
  • Session Chairs: Prof. Junhong Chu, National University of Singapore; Prof. Xu Zhang,London Business School

  • 13. Marketing Analytics Models and Applications
  • Session Chairs: Prof. Hai Che, University of California, Riverside;Prof. Ye Hu,University of Houston

  • 14. New Retail
  • Session Chairs: Prof. Jia Li, Wake Forest University; Prof. Yunchuan Liu,University of Illinois at Urbana-Champaign; Prof. Xiaoling Zhang,Shanghai University of International Business and Economics

  • 15. International Marketing
  • Session Chairs: Prof. Shaoming Zou, University of Missouri at Columbia; Prof. Qin Sun,California State University; Prof. Peng Cui, West Virginia University

  • 16. Consumer Behavior
  • Session Chairs: Prof. Jing Wang, University of Iowa; Prof. Yuwei Jiang,Hong Kong Polytechnic University

  • 17. Brand Management
  • Session Chairs: Prof. Yajin Wang,University of Maryland;Prof. Jiaxun He,East China Normal University

  • 18. AI and Consumer Decision Making
  • Session Chairs: Prof. Meng Zhu,Johns Hopkins University; Prof. Ke Zhang, Shanghai University

  • 19. Marketing/IS Interface
  • Session Chairs: Prof. Jianqing Chen,University of Texas at Dallas;Prof. Chuang Wang,South China University of Technology

  • 20. Statistics and Marketing
  • Session Chairs: Prof. Qing Liu,University of Wisconsin-Madison; Prof. Lizhong Ren,National Taiwan University

  • 21. Analytical Modeling in Marketing
  • Session Chairs: Prof. Te Ke, Massachusetts Institute of Technology; Prof. Song Lin, The Hong Kong University of Science and Technology

  • 22. Advertising and Technology
  • Session Chairs: Prof. Yi Zhu,University of Minnesota; Prof. Zibin Xu,Shanghai Jiaotong University

  • 23. Marketing Communications
  • Session Chairs: Prof. Xiaoyan Deng,Ohio State University

  • 24. Dynamic Modeling
  • Session Chairs: Prof. Yi Zhao,Georgia State University; Prof. Hongju Liu,Peking University

  • 25. Promotion
  • Session Chairs: Prof. Yongdong Liu,University College London; Prof. Hong Yuan, University of Oregon

  • 26. Nudge and Behavioral Economics
  • Session Chairs: Prof. Min Zhao,Boston College; Prof. Fengyan Cai, Shanghai Jiao Tong University

  • 27. Marketing in the Social World
  • Session Chairs: Prof. Yanping Tu,University of Florida

  • 28. Supply Chain Management
  • Session Chairs: Prof. Xiuli He,University of North Carolina, Charlotte; Prof. Amy Pan, University of Florida

  • 29. Consumer Creativity and Innovation
  • Session Chairs: Prof. Lidan Xu,Oklahoma State University; Prof. Ravi Mehta, University of Illinois at Urbana-Champaign; Prof. Rui Zhu,CKGSB

  • 30. Service Marketing
  • Session Chairs: Prof. Yonggui Wang,University of International Business and Economics

  • 31. New Product Development and Design
  • Session Chairs: Prof. Dongling Huang,California State University; Prof. Lan Luo,University of Southern California

  • 32. Tourism Marketing
  • Session Chairs: Prof. Xiang Li, Temple University; Prof. Kevin Kam Fung So, University of South Carolina; Prof. Ye Chen, Nankai University

  • 33. Marketing in Emerging Markets
  • Session Chairs: Prof. Yeqing Bao, University of Alabama in Huntsville; Prof. Yi Zhang, Southwest University; Prof. Sijun Wang,Loyola Marymount University