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Call for Papers

The Contemporary Marketing International Conference (CMIC 2018), co-organized by Chinese Scholar Marketing Association and Shanghai University of Finance and Economics, will be held from 20 to 23 July, 2018 in Shanghai, China.

We welcome submissions of abstract and complete papers both in English and in Chinese on the following topics:

  • Big Data Marketing
  • Marketing Strategy
  • Brand Management
  • Consumer Behavior
  • Cross-cultural and International Marketing
  • E-Marketing
  • Interfaces of Marketing with Operations and Finance
  • Behavioral Modeling and Business Decision Making
  • Service Marketing
  • Mobile Business Marketing
  • Marketing Strategy in Emerging Markets
  • Others
  • Sessions in CMIC 2018:

  • 1. Big Data Marketing
  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

  • 2. Entertainment Marketing
  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia

  • 3. Sales Management
  • Session Chairs: Prof. Yinjie Xiong, Huazhong Agricultural University; Prof. Jun Xu, DePaul University

  • 4. Brand Management
  • Session Chair: Prof. Jiaxun He, East China Normal University

  • 5. Product Management and Innovation
  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

  • 6. Sharing Economy
  • Session Chairs: Prof. Lin Tian, Shanghai University of Finance and Economics; Prof. Baojun Jiang, Washington University in St. Louis

  • 7. Digital Marketing Strategy and New Media
  • Session Chairs: Prof. Jane Gu, University of Connecticut; Prof. Ying Xie, University of Texas at Dallas


    Please click to download: Call for Papers of CMIC 2018

    ATTENTION: Please stay tuned for continuous updates.