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China Marketing International Conference 2018

Smart Marketing: Human, Technology and Innovation

20 - 23 July, 2018      Shanghai · China

www.cnmkt.org


Submission Deadline: 31 May, 2018



ORGANISERS

Chinese Scholar Marketing Association


Shanghai University of Finance and Economics


Shanghai Marketing Association



Welcome to CMIC 2018!

The Sixth Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2018), co-organized by Chinese Scholar Marketing Association, Shanghai University of Finance and Economics and Shanghai Marketing Association, had be successfully held from 20 to 23 July, 2018 in Shanghai, China.

The conference aims to establish a high-level platform featuring interactive exchange among academic, business, government, and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice.


Keynote Speakers

  • Prof. David W. Stewart, Loyola Marymount University
  • Prof. Linda Price, University of Oregon
  • Prof. Juanjuan Zhang, Massachusetts Institute of Technology
  • Prof. Robert W. Palmatier, University of Washington
  • Prof. Yubo Chen, Tsinghua University
  • Prof. Bikram Ghosh, The University of Arizona

  • Sessions in CMIC 2018

  • 1. Big Data Marketing
  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

  • 2. Digital Content Marketing
  • Session Chair: Prof. Hongshuang Li, The Ohio State University

  • 3. Product Management and Innovation
  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

  • 4. Entertainment Marketing
  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia; Prof. Qi Sun, Shanghai University of Finance and Economics; Prof. Fang Wu, Shanghai University of Finance and Economics

  • 5. Sales Management
  • Session Chairs: Prof. Yinjie Xiong, Huazhong Agricultural University; Prof. Jun Xu, DePaul University

  • 6. Brand Management
  • Session Chair: Prof. Jiaxun He, East China Normal University

  • 7. Sharing Economy
  • Session Chairs: Prof. Baojun Jiang, Washington University in St. Louis; Prof. Lin Tian, Shanghai University of Finance and Economics

  • 8. Healthcare Marketing
  • Session Chairs: Prof. Qiang Liu, Purdue University; Prof. Weiping Yu, Sichuan University

  • 9. Digital Marketing Strategy and New Media
  • Session Chairs: Prof. Jane Gu, University of Connecticut; Prof. Ying Xie, University of Texas at Dallas; Prof. Weiling Ye, Shanghai University of Finance and Economics

  • 10. Marketing-OM Interface
  • Session Chairs: Prof. Jiong Sun, Purdue University; Prof. Chenxi Zhou, Xiamen University


    CMIC 2018 Best Paper Awards

  • Estimation of Preference Heterogeneity in Markets with Costly Search
  • (Xiaojing Dong xdong1@scu.edu, Llya Morozov imorozov@stanford.edu, Stephen Seiler sseiler@stanford.edu, Liwen Hou lwhou@sjtu.edu.cn)

  • Content-based Model of Web Search Behavior: An Application to TV Show Search
  • (Jia Liu jialiu@ust.hk, Olivia Toublia ot2107@columbia.edu, and Shawndra Hill shawndra@microsoft.com)

  • Cross-contry Spillover Effect of Product Recalls: A Study of How Automobile Recalls in the U.S. Impact Vehicle Sales in China
  • (Qi Sun sun.qi@mail.shufe.edu.cn, Fang Wu wu.fang@mail.shufe.edu.cn, Yong Liu yoliu@eller.arizona.edu, Qian Wang

    sherryf080207@sina.com)
  • Visual Listening In: Extracting Brand Image Portrayed on Social Media
  • (Liu Liu liu.liu-1@colorado.edu, Daria Dzyabura ddzyabur@stern.nyu.edu, and Natalie Mizik nmizik@uw.edu)

  • Better for You or Worse for Me: The Use of Refunds as a Strategic Spot Price Commitment Device in Advance Selling
  • (Zelin Zhang zhangzelin@rmbs.ruc.edu.cn, Weishi Lim weishi@nus.edu.sg, Tony Haitao Cui tcui@umn.edu, and Ze Wang Ze.Wang@ucf.edu)

  • Manufacturer's Entry in the Product-Sharing Market
  • (Baojun Jiang baojunjiang@wustl.edu, Lin Tian tian.lin@mail.shufe.edu.cn, and Yifan Xu yfxu@fudan.edu.cn)

  • Comparative Marketing Communications: The Case of Drug Detailing
  • (Qiang Liu liu6@purdue.edu, Ho Jung Yoon hjan335@sejong.ac.kr, and Hongju Liu hongju.liu@gmail.com)

  • Extracting and Utilizing In-Consumption Moment-to-Moment Dynamics: The Case of Movie Appreciation and Live Comments
  • (Qiang Zhang qzhang@connect.ust.hk, Wenbo Wang wenbowang@ust.hk, Yuxin Chen yc18@nyu.edu)

  • Product Line Design with Superior Information on Comsumers' Preferences: Implications of Data Aggregation
  • (Zibin Xu zibinxu@sjtu.edu.cn and Anthony Dukes dukes@usc.edu)


    CMIC 2018 Best Student Paper Awards

    First Prize

  • Equity Drivers and the Customer Experience: the Role of Social Influence
  • (Lily-Xuehui Gao, Iguacel Melero Polo and F.Javier Sese)

    Second Prize

  • Research on the influence mechanism of UGC community E-commerce on users' purchase behaviour —Take “Little Red Book” as an example
  • (Shufen Yang)

  • Customer Commitment and Customer SwitchingIntention in Securities Service Industry
  • (Xia Liao, Guicheng Shi, Xinhua Li andGuanglei Xu)

    Third Prize

  • The operation mode of apparel supply chain compatible with whole marketing channels
  • (Yi Hu, Jia-Li Pan and Xing-Jian Zhou)

  • "Virtual Idol" Endorsement: Phenomenon, Mechanism and Influencing Factors
  • (Yuan Feng and Ling Jiang)

  • The Backfire Effect of Recommendation inDistrust State
  • (Cheng Hu)

  • A study on Acceptance Intention of CateringService System
  • (Wanling Liang)

  • Social currency, Flow Experience and BrandLove of Live Video Streaming Platforms
  • (Qing Kong and Guicheng Shi)

  • Is Perceived Risk Stable? — Research on the Relationship between Investment Behavior and Perceived Risk of P2P Investors
  • (ZhangJing, Qiaosheng Ming)


    China Marketing Excellence Awards

  • 杭州大视野教育图书有限公司
  • 美分钟信息科技有限公司
  • 山西潞安智华农林科技有限公司
  • 上海墨桐花开教育科技集团
  • 重庆云日产业集团
  • Ping Li(李萍)
  • Yaoqi Yue(岳耀颀)



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