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Keynote:

With the advancement of science and technology, Sharing Economy, also called Collaborative Consumption arises at the historic moment, which becomes the inevitable tendency of the current world economy development. The Fifth Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2017), co-organized by Chinese Scholar Marketing Association and University of International Business Economics, will be held from 14th to 17th July, 2017 Beijing, China.

By attending this conference and using it as an informative forum, domestically-based Chinese scholars will effectively assimilate new conceptual trends and will be able to remain abreast of the world's advancement in the field of marketing research. Similarly, overseas scholars can learn more about the rapid development of the Chinese market and enjoy an opportunity to cooperate with in-country Chinese scholars on topics ranging from marketing strategy, modeling, and consumer behavior focused on the Chinese consumer.

To facilitate interaction between academia and business, marketing executives from leading companies, both international and domestic, will also be invited to discuss state-of-the-art practices in the marketing field.

In addition, officials from major cities and non-profit organizations in China will be invited to explore how to integrate, effectively and advantageously, the resources of academia and business in order to expand investment channels and improve strategies for effective cooperation.

In short, this conference will constitute a major marketing event for marketing scholars, business executives, and officials from government and non-profit organizations.