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Submission Requirements

Competitive papers (in full version), special session proposals, and poster abstracts are welcomed to address any of the above tracks. We accept both English and Chinese papers. Works on "Big Data, Cultural Difference and Marketing "are particularly encouraged. The papers will be evaluated through a double blind review process. Conference proceedings will be published.

Authors should transmit their submissions by email to cmic@cnmkt.org. Questions about a particular track should be directed to the relevant Track Chair. The conference will select Best Papers and Best Student Papers.

1. Submission of Abstract

The purpose of abstract is to introduce the main content of the paper, convey important information that can be retrieved. The main contents should include the objectives of research projects, research methods, results and conclusions. The text of the abstract must not exceed 500 words and should be submitted in single-spaced format, prepared in 12-point font.

2. Submission of Competitive Papers

Submitted papers - including references, exhibits, and appendices - must not exceed 35 double-spaced, word-processed pages prepared in 12-point font and conform to the manuscript guidelines of the academic journals (e.g., Journal of Marketing). Details regarding word processing of the final version for publication in the Proceedings will be provided later to authors whose papers have been accepted.

All entries must be orally presented during the Conference, Each presenter has approximately 20 minutes to present their work and should also anticipate questions from the audience.

Download Abstract Template

Download Paper Template