Competitive papers (in full version), special session proposals, and poster
abstracts are welcomed to address any of the above tracks. We accept both
English and Chinese papers. Works on "China's Contributions to Marketing:
Theory and Practice" are particularly encouraged. The papers will be
evaluated through a double blind review process. Conference proceedings will be published.
Authors should transmit their submissions by email to email@example.com.
Questions about a particular track should be directed to the relevant Track
Chair. The conference will select Best Papers, and all prizes are sponsored by Chongqing Human Capital Development Bank.
Original papers are sought for presentation. All competitive paper manuscript
submissions must be directed to only one track. Papers submitted for competitive
paper sessions will be evaluated using a double-blind procedure. Selection
criteria include the general quality of the paper, the clarity of presentation
within the paper, and the contribution of the paper to the understanding of
marketing phenomena. Papers addressing the conference theme are strongly
encouraged. Authors shall provide their contact information, including
official name, address, telephone number, fax number and e-mail address.
1. Submission of Abstract
The purpose of abstract is to introduce the main content of the paper, convey
important information that can be retrieved. The main contents should include
the objectives of research projects, research methods, results and conclusions.
The text of the poster abstract must not exceed 500 words and should be
submitted in single-spaced format, prepared in 12-point font.
2. Submission of Competitive Papers
Submitted papers - including references, exhibits, and appendices - must not
exceed 35 double-spaced, word-processed pages prepared in 12-point font and
conform to the manuscript guidelines of the academic journals (e.g., Journal of
Marketing). Details regarding word processing of the final version for
publication in the Proceedings will be provided later to authors whose papers
have been accepted. Authors should avoid revealing their identities in the body
or reference section of the paper. Prior to review, manuscripts will be
converted to pdf format by the system, eliminating all identifying information
to preserve anonymity.
3. Submission of Poster Abstracts
Before submitting the poster abstract, authors must confirm that he/she will
register and participate in poster session. Please prepare a brief description
of the paper not exceeding 100 words. This will be pasted in the appropriate
space with your submission and may be used in the conference guide. Poster
submissions must include the title of the poster and an extended abstract of
750-1000 words plus selected references. The abstract should summarize the
research, including the conceptual framework, description of the method, data,
results, and conclusions. No tables or figures should be included in the
abstract. The text of the poster abstract must not exceed 10 single-spaced,
word-processed pages prepared in 12-point font.
Each presenter has approximately 20 minutes to present their work and should
also anticipate questions from the audience.