Competitive papers (in full version), special session proposals, and poster abstracts are welcomed to address any of the above tracks. We accept both English and Chinese papers. Works on “China's Contributions to Marketing: Theory and Practice” are particularly encouraged.
The papers will be evaluated through a double blind review process.
Authors should transmit their submissions by email to firstname.lastname@example.org. Questions about a particular track should be directed to the relevant Track Chair. General questions about the conference should be directed to the Program Co-Chair Dr. Liwen CHEN (email@example.com).