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China Marketing International Conference 2019

Globalization 2.0: China and the World Market

19 - 22 July, 2018      Guangzhou · China

www.cnmkt.org


Submission Deadline: 31 May, 2018



ORGANISERS

Chinese Scholar Marketing Association


South China University of Technology



Welcome to CMIC 2019!

The Seventh Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2019), co-organized by Chinese Scholar Marketing Association and South China University of Technology, will be held from 19 to 22 July, 2019 in Guangzhou, China.

The conference aims to establish a high-level platform featuring interactive exchange among academic, business, government, and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice.

We welcome submissions of abstract and complete papers both in English and in Chinese on the following topics:

  • Big Data Marketing
  • Marketing Strategy
  • Brand Management
  • Consumer Behavior
  • Cross-cultural and International Marketing
  • E-Marketing
  • Interfaces of Marketing with Operations and Finance
  • Behavioral Modeling and Business Decision Making
  • Service Marketing
  • Mobile Business Marketing
  • Marketing Strategy in Emerging Markets
  • Others

  • Sessions in CMIC 2019

  • 1. Multi-Channel Marketing
  • Session Chair: Prof. Alice Li, Ohio State University

  • 2. Big Data Marketing
  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

  • 3. Entertainment Marketing
  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia

  • 4. Marketing of Financial Services
  • Session Chair: Prof. Jian Ni, John Hopkins University; Prof. Weining Bao, University of Technology in Sydney

  • 5. Product Management and Innovation
  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

  • 6. Sharing Economy
  • Session Chairs: Prof. Lin Tian, Shanghai University of Finance and Economics; Prof. Baojun Jiang, Washington University in St. Louis; Prof. Lin Tian, Fudan University

  • 7. Digital Marketing Strategy and New Media
  • Session Chairs: Prof. Jane Gu, University of Connecticut; Prof. Ying Xie, University of Texas at Dallas

  • 8. Healthcare Marketing
  • Session Chairs: Prof. Qiang Liu, Purdue University

  • 9. Luxury Marketing
  • Session Chairs: Prof. Qing Wang, University of Warwick

  • 10. Entrepreneurship and Marketing
  • Session Chairs: Prof. Xinchun Wang, West Virginia University

  • 11. OM/Marketing Interface
  • Session Chairs: Prof. Meng Li, Rutgers University

  • 12. Digital Platform and Marketing
  • Session Chairs: Prof. Junhong Chu, National University of Singapore

  • 13. Marketing Analytics Models and Applications
  • Session Chairs: Prof. Hai Che, University of California, Riverside;Prof. Zhi Hu,University of Houston

  • 14. New Retail
  • Session Chairs: Prof. Jia Li, Wake Forest University

  • 15. International Marketing
  • Session Chairs: Prof. Shaoming Zou, University of Missouri at Columbia; Prof. Qin Sun,California State University

  • 16. Consumer Behavior
  • Session Chairs: Prof. Jing Wang, University of Iowa

  • 3. Sales Management
  • Session Chairs: Prof. Yinjie Xiong, Huazhong Agricultural University; Prof. Jun Xu, DePaul University

  • 4. Brand Management
  • Session Chair: Prof. Jiaxun He, East China Normal University

  • 9. Digital Content Marketing
  • Session Chair: Prof. Hongshuang Li, The Ohio State University

  • 10. Marketing-OM Interface
  • Session Chair: Prof. Jun Sun, Purdue University


    Please see: CMIC 2018 Conference Program



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